PRIVACY POLICY
Last Updated: 2025-12-02
Applies to: Nolimity (“we”, “us”, “our”)
Website: nolimity.com (“Website”, “Platform”, “Service”)
We respect your privacy and are committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, protect, and share your information when you:
- Visit our website
- Sign up for early access or waitlists
- Participate in demo experiences
- Interact with our ads (Google, Meta, Bing)
- Contact us or engage with our team
This policy applies to all users worldwide.
1. Data Controller
The data controller responsible for your personal data is:
Happy Hour Media AB
Email: privacy@nolimity.com
If you have questions about this Privacy Policy or how we process personal data, you may contact us at any time.
2. What Data We Collect
We only collect personal data necessary to operate and improve our services.
2.1 Data You Provide Directly
- Email address (waitlist, newsletters, account creation)
- Contact information sent via email or forms
- Business/partnership inquiries
- Feedback, surveys, feature requests
- Voluntary submissions related to demos or early access
2.2 Data Collected Automatically
Collected via cookies, pixels, analytics, and server logs:
- IP address (anonymized where applicable)
- Device details (browser, OS, device model)
- Pages visited and time spent
- Click interactions and navigation flow
- Referrer URL
- Approximate geographic region
- Date/time of visits
- Demo-game interactions (non-monetary)
2.3 Product Interaction & Usage Data
If using pre-launch demos or interactive features:
- Session duration
- Buttons clicked
- Interaction patterns
- Error events
- Anti-bot signals (non-invasive)
2.4 Advertising & Marketing Data
Generated through:
- Google Ads / Analytics / Tag Manager
- Meta Pixel (Facebook, Instagram)
- Microsoft Bing Ads (UET Tag)
May include:
- Ad impressions and click-through data
- Conversion events (e.g., email sign-ups)
- Aggregated audience insights
- Pixel-based behavioral events
We do not collect sensitive data, financial information, or precise geolocation (GPS).
3. Why We Process Your Data (Purposes)
3.1 Service Delivery
- Manage sign-ups and email notifications
- Provide demo-game functionality
- Respond to contact requests
- Maintain website functionality and security
3.2 Service Optimization & Analytics
- Improve performance
- Analyze traffic patterns
- Identify UX issues and bugs
- Conduct A/B testing
- Understand user preferences
3.3 Marketing & Advertising (With Consent)
- Retarget visitors via Google, Meta, Bing
- Measure ad performance and conversions
- Optimize ad delivery
- Build aggregated marketing insights
We never use data for real-money gambling.
3.4 Security & Fraud Prevention
- Prevent misuse
- Detect automated or malicious activity
- Protect platform integrity
- Maintain safe demo environments
3.5 Compliance
- Meet legal obligations
- Respond to legitimate governmental or legal requests
4. Legal Bases for Processing
We rely on the following lawful bases under GDPR:
- Consent → newsletters, marketing cookies, advertising pixels
- Legitimate Interest → security, fraud prevention, anonymized analytics
- Contractual Necessity → delivering requested services (e.g., sign-up notifications)
- Legal Obligation → retention or processing required by law
You can withdraw consent at any time (Section 11).
5. How We Share Your Data
We never sell your personal data.
5.1 Advertising Platforms
- Meta (Facebook & Instagram)
- Microsoft Bing
These providers may process usage data to measure ads and deliver retargeting.
5.2 Service Providers (Processors)
We may work with:
- Email providers (Mailchimp, Brevo, etc.)
- Hosting and cloud infrastructure services
- Security and anti-bot vendors
- Analytics and performance tools
All processors are bound by Data Processing Agreements (DPAs) under GDPR Art. 28.
5.3 Legal Disclosures
We may disclose data:
- To comply with legal obligations
- In response to governmental requests
- To protect our rights, safety, users, or the public
- To prevent fraud or abuse
6. International Data Transfers
Some third-party vendors operate globally.
When personal data leaves the EEA/UK, we ensure:
- Standard Contractual Clauses (SCCs)
- Supplementary technical measures
- Transfers only to jurisdictions with adequate protections
Copies of transfer safeguards are available upon request.
7. How Long We Keep Your Data
- Email addresses → until you unsubscribe
- Analytics data → 14–26 months (provider settings)
- Support messages → up to 12 months
- Cookies → see Cookie Policy
- Legal retention → as required by law
When data is no longer required, it is securely deleted or anonymized.
8. Cookies & Tracking
We use cookies, pixels, and related technologies as described in our Cookie Policy.
Non-essential cookies are only activated with your consent.
9. Data Security
We implement strong technical and organizational measures:
- HTTPS encryption
- Secure data storage
- Access controls and authentication
- Anti-bot and fraud detection systems
- Regular security reviews and patching
- Hashed passwords (if user accounts are introduced later)
No system is 100% secure, but we continuously improve protections.
10. Children’s Privacy
Our services are intended for adults 18+.
We do not knowingly collect data from minors.
If such data is discovered, we delete it immediately.
11. Your GDPR Rights
You have the right to:
- Access your data
- Correct inaccurate data
- Delete your data (“right to be forgotten”)
- Withdraw consent
- Object to processing
- Restrict processing
- Data portability
- File a complaint with your local Data Protection Authority
To exercise your rights, contact: privacy@nolimity.com
We will respond within 30 days.
12. Complaints to Supervisory Authorities
You may lodge a complaint with your local data protection authority.
EEA list of DPAs:
https://edpb.europa.eu/about-edpb/board/members_en
UK residents may contact the ICO:
https://ico.org.uk/
13. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for their privacy practices.
We encourage you to review their privacy policies.
14. Changes to This Privacy Policy
We may update this policy to reflect:
- New features
- Legal requirements
- Service enhancements
Significant changes will be announced on our website and via email (if applicable).
15. How to Contact Us
For privacy-related questions or to exercise your rights:
Data Protection Officer (DPO)
Email: privacy@nolimity.com
Subject: “Privacy Policy Inquiry”
16. Records of Processing Activities
In accordance with GDPR Art. 30, we maintain a Record of Processing Activities (ROPA) documenting all processing operations. A copy can be provided upon request (where legally permitted).