Last updated: 2026-02-11
This Privacy Policy explains how Happy Hour Media AB (“we”, “us”, or “our”) collects, uses, stores, and protects personal information when users access https://nolimity.com (the “Website”).
This policy is provided in accordance with the Act on the Protection of Personal Information of Japan (“APPI”) and related guidelines.
If you are located in Japan, this policy applies to you.
1. Business Operator Handling Personal Information
Happy Hour Media AB
Erik Dahlbergsgatan 20b
Sweden
Email: privacy@nolimity.com
We are responsible for the proper handling of personal information collected through the Website.
2. Personal Information We Collect
a) Information You Provide Voluntarily
- Email address (e.g., contact forms, waiting list, or newsletter sign-up)
- Messages or inquiries submitted via the Website
- Consent status and communication preferences
b) Automatically Collected Information
- IP address
- Device and browser information
- Operating system
- Referring URLs
- Pages visited
- Interaction events (e.g., clicks, navigation patterns, form submissions)
This information may be collected using cookies and similar technologies as described in our Cookie Policy.
3. Purposes of Use
We use personal information only for the following purposes:
- Operating and maintaining the Website
- Ensuring security and preventing fraud
- Responding to inquiries
- Improving Website performance and usability (analytics)
- Measuring advertising effectiveness and campaign performance
- Complying with legal obligations
Analytics data is used solely for statistical and performance analysis and is not used for advertising, behavioural targeting, or profiling unless marketing functionality is separately enabled.
We do not sell personal information.
4. Advertising and Conversion Tracking
Where advertising technologies are enabled, we may use conversion tracking tools to:
- Determine whether advertising campaigns resulted in Website actions (e.g., form submissions)
- Improve campaign performance
- Prevent fraud
- Support remarketing where applicable
Information processed may include:
- Event data (page visits, button clicks, form confirmations)
- Device and browser information
- Cookie identifiers
- Approximate geographic information derived from IP address
Typical providers may include:
- Microsoft Advertising (UET tag)
- Google Ads conversion tracking
- Meta Pixel
These providers may independently process information in accordance with their own privacy policies.
Where required under applicable law or platform standards, such technologies are activated only after user consent.
5. Retention of Personal Information
We retain personal information only for as long as necessary to achieve the purposes described in this policy.
Typical retention periods:
- Email sign-ups / waiting list data: retained until you unsubscribe or up to 24 months after last interaction.
- User inquiries and correspondence: up to 24 months after resolution.
- Server and security logs (including IP addresses): typically 30–90 days unless required longer for security purposes.
- Analytics data: up to 14 months, after which data is deleted or anonymised where possible.
- Advertising and conversion tracking data: up to 13 months for campaign reporting purposes.
- Consent records (cookie and communication preferences): up to 3 years after withdrawal or last recorded interaction for compliance and accountability purposes.
Where longer retention is required by law, we may retain information accordingly.
6. Provision to Third Parties
We may provide limited personal information to service providers, including:
- Hosting and infrastructure providers
- Analytics providers
- Advertising and campaign measurement providers
- Security and monitoring services
Where personal information is provided to third parties, we ensure appropriate contractual and security measures are implemented.
7. Cross-Border Transfers
Some service providers may process personal information outside Japan.
Where personal information is transferred overseas, we confirm that the recipient country has an adequate level of data protection or ensure appropriate contractual or technical safeguards are implemented in accordance with APPI.
8. Security Measures
We implement appropriate technical and organisational measures to prevent loss, misuse, unauthorised access, disclosure, or alteration of personal information.
Security measures are reviewed regularly.
9. Requests for Disclosure, Correction, or Deletion
Under APPI, you may request:
- Notification of the purpose of use
- Disclosure of retained personal information (as defined under APPI)
- Correction, addition, or deletion
- Suspension of use or deletion
To exercise your rights, please contact:
We will respond in accordance with applicable legal requirements.
10. Children’s Privacy
This Website is not intended for individuals under 18 years of age.
We do not knowingly collect personal information from minors.
11. Changes to This Privacy Policy
We may update this Privacy Policy to reflect legal, technical, or operational changes.
The most recent version will always be available on this page.