Last updated: 2025-02-11
This Cookie Policy explains how Happy Hour Media AB (“we”, “us”, or “our”) uses cookies and similar technologies on https://nolimity.com (the “Website”).
This Cookie Policy applies to users located in Sweden and other EU/EEA countries and should be read together with our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. Cookies allow websites to function properly, improve user experience, measure performance, and support advertising measurement where consent has been provided.
Cookies may be:
- Session cookies (deleted when you close your browser)
- Persistent cookies (stored for a defined period)
Some cookies may process personal data such as IP address, device identifiers, or online identifiers.
Further details about personal data processing are described in our Privacy Policy.
2. Categories of Cookies We Use
We use the following categories of cookies:
A. Strictly Necessary Cookies
These cookies are essential for Website functionality and security.
They may be used for:
- Security and fraud prevention
- Load balancing
- Session management
- Storing cookie preferences
Legal basis: Legitimate interest (Article 6(1)(f) GDPR)
Retention: Typically 30–90 days unless technically required longer.
Strictly necessary cookies are set automatically and do not require consent.
B. Analytics Cookies (Statistics)
Analytics cookies help us understand how users interact with the Website in order to improve performance and usability.
Analytics cookies may collect:
- Page views
- Navigation patterns
- Device and browser type
- Interaction events
- Aggregated usage statistics
Analytics data is used solely for statistical and performance analysis and is not used for advertising, remarketing, profiling, or behavioural targeting purposes.
Legal basis: Consent (Article 6(1)(a) GDPR)
Activation: Only after user consent
Retention: Up to 14 months, after which data is deleted or anonymised where possible.
If you consent to analytics but not marketing, marketing cookies will not be set.
C. Marketing Cookies (Advertising & Conversion Tracking)
Marketing cookies are used only if you provide explicit consent.
They are used to:
- Measure advertising effectiveness
- Track conversions (e.g., whether an advertisement led to a form submission)
- Improve campaign performance
- Prevent fraud
- Support remarketing where enabled
Marketing cookies may process:
- Event data (page visits, form confirmations, button clicks)
- Device and browser information
- Cookie identifiers
- Approximate geographic information derived from IP address
Typical providers may include:
- Microsoft Advertising (UET tag)
- Google Ads conversion tracking
- Meta Pixel
Depending on configuration, these providers may act as independent data controllers or as processors on our behalf. Their processing is governed by their respective privacy policies.
Legal basis: Explicit consent (Article 6(1)(a) GDPR)
Retention: Up to 13 months for campaign measurement and reporting purposes.
Marketing cookies are not activated unless you actively consent.
3. Activation and Consent Mechanism
When you first visit the Website, you are presented with a cookie banner allowing you to:
- Accept all cookies
- Reject non-essential cookies
- Select specific cookie categories
Non-essential cookies (analytics and marketing) are not set or activated before consent is obtained.
You may modify or withdraw your consent at any time via cookie settings.
Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.
4. Consent Records and Accountability
To demonstrate compliance with GDPR and Swedish data protection law, we store a record of your cookie preferences, including:
- Consent status
- Categories accepted or rejected
- Date and time of consent
- Consent identifier
Retention of consent records:
Up to 3 years after consent withdrawal or last recorded interaction, unless a longer retention period is required by law.
Consent records are stored securely and are used solely for compliance and accountability purposes.
5. Third-Party Cookies and Data Sharing
Some cookies may be set by third-party service providers (e.g., analytics or advertising providers).
Where marketing or analytics cookies are enabled:
- Data may be transmitted to the relevant provider
- Providers may combine data collected through their services with other information in accordance with their own privacy policies
- We enter into Data Processing Agreements where required under GDPR
You are encouraged to review the privacy policies of these providers for more information about their processing practices.
6. International Data Transfers
Some analytics and advertising providers may process data outside the EU/EEA.
Where this occurs, we ensure appropriate safeguards are in place, including:
- EU Standard Contractual Clauses (SCCs)
- Additional technical and organisational security measures
7. Managing Cookies via Browser Settings
You may manage or disable cookies via your browser settings.
Please note that disabling strictly necessary cookies may affect Website functionality.
8. Retention Overview
For clarity:
- Strictly necessary cookies: typically 30–90 days
- Analytics cookies: up to 14 months
- Marketing cookies: up to 13 months
- Consent records: up to 3 years
Further details on retention periods are available in our Privacy Policy.
9. Changes to This Cookie Policy
We may update this Cookie Policy to reflect legal, technical, or operational changes.
The latest version will always be available on this page.
10. Contact
For questions regarding this Cookie Policy: