PRIVACY POLICY Australia
Last updated: 2026-02-11
This Privacy Policy explains how Happy Hour Media AB (“we”, “us”, or “our”) collects, uses, stores, and protects personal information when users access https://nolimity.com (the “Website”).
This policy is designed to comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
If you are located in Australia, this policy applies to you.
1. Data Controller
Happy Hour Media AB
Erik Dahlbergsgatan 20b
Sweden
2. Personal Information We Collect
a) Information You Provide Voluntarily
- Email address (e.g., contact forms, waiting list, or newsletter sign-up)
- Messages or inquiries submitted via the Website
- Consent status and communication preferences
b) Automatically Collected Information
- IP address
- Device and browser information
- Operating system
- Referring URLs
- Pages visited
- Interaction events (e.g., clicks, navigation patterns, form submissions)
This information may be collected using cookies and similar technologies as described in our Cookie Policy.
3. How We Collect Personal Information
We collect personal information:
- Directly from you when you submit forms or contact us
- Automatically through cookies and analytics technologies
- Through advertising and conversion tracking tools (where enabled)
Where required under applicable privacy laws or platform standards, we obtain your consent before activating non-essential cookies.
4. Purpose of Processing
We collect and use personal information for the following purposes:
- Operating and maintaining the Website
- Ensuring system security and fraud prevention
- Responding to inquiries
- Improving Website functionality and performance (analytics)
- Measuring advertising effectiveness and campaign performance
- Complying with legal obligations
Analytics data is used solely for statistical and performance analysis and is not used for advertising, profiling, or behavioural targeting unless separate marketing functionality is enabled.
We do not sell personal information.
5. Advertising and Conversion Tracking
Where marketing technologies are enabled, we may use advertising and conversion tracking tools to:
- Determine whether advertising campaigns resulted in Website actions (e.g., form submissions)
- Improve campaign performance
- Prevent fraud
- Support remarketing where applicable
Information processed may include:
- Event data (page visits, button clicks, form confirmations)
- Device and browser information
- Cookie identifiers
- Approximate geographic information derived from IP address
Typical providers may include:
- Microsoft Advertising (UET tag)
- Google Ads conversion tracking
- Meta Pixel
These providers may act as independent handlers of personal information or process information on our behalf, depending on configuration.
Marketing technologies are not activated unless you provide consent where required.
6. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes described in this policy or to meet legal requirements.
Typical retention periods:
- Email sign-ups / waiting list data: retained until you unsubscribe or up to 24 months after last interaction.
- User inquiries and correspondence: up to 24 months after resolution.
- Server and security logs (including IP addresses): typically 30–90 days unless required longer for security investigations.
- Analytics data: up to 14 months, after which data is deleted or anonymised where possible.
- Advertising and conversion tracking data: up to 13 months for campaign reporting purposes.
- Consent records (cookie and communication preferences): up to 3 years after withdrawal or last recorded interaction for compliance purposes.
7. Disclosure to Third Parties
We may disclose limited personal information to trusted third-party service providers, including:
- Hosting providers
- Analytics providers
- Advertising and campaign measurement providers
- Security and infrastructure providers
Where required, we take reasonable steps to ensure that third parties handle personal information in accordance with applicable privacy laws.
8. Overseas Disclosure
Some service providers may process personal information outside Australia.
Where personal information is disclosed overseas, we take reasonable steps to ensure that overseas recipients handle personal information in a manner consistent with the Australian Privacy Principles or are subject to comparable privacy protections.
9. Consent Records and Accountability
Where consent is obtained (e.g., for analytics or marketing cookies), we maintain records including:
- Consent status
- Categories accepted or rejected
- Date and time of consent
- Consent identifier
These records are retained for up to 3 years after withdrawal or last interaction and are used solely for compliance and accountability purposes.
10. Access and Correction
You may request access to personal information we hold about you and request corrections if necessary.
To make a request, contact:
We will respond within a reasonable timeframe as required under Australian privacy law.
11. Complaints
If you believe we have breached the Australian Privacy Principles, you may contact us first at:
If you are not satisfied with our response, you may lodge a complaint with:
Office of the Australian Information Commissioner (OAIC)
Website: https://www.oaic.gov.au
Phone: 1300 363 992
12. Data Security
We implement appropriate technical and organisational measures to protect personal information against misuse, interference, loss, unauthorised access, modification, or disclosure.
Security measures are reviewed regularly.
13. Children’s Privacy
This Website is not intended for individuals under 18 years of age.
We do not knowingly collect personal information from minors.
14. Changes to This Privacy Policy
We may update this Privacy Policy to reflect legal, technical, or operational changes.
The most recent version will always be available on this page.